// CASE
SYX
// Solutions
- Service Design
- Branding & Naming
- UI/UX Design
// Key Challenge
Turn the company’s new chapter into a refreshed brand and rework the existing platform to provide a smooth and effective experience for users.
// Solutions
- Service Design
- Branding & Naming
- UI/UX Design
// Deliverables
Discovery
Research to explore the platform challenges in depth and propose solutions that align with business goals and end user needs.
Brand Repositioning and Renaming
An immersion in the client’s universe to understand how to express the new phase of the existing brand “Central de Materiais”.
Redesign and Prototyping
With research insights in hand and a new visual identity proposal, we redesigned the marketplace, which is now named Syx.
“Reimagining a long standing product is never simple. The Syx project, once known as Central de Materiais, was no exception. Seeing the renaming, rebranding, and marketplace redesign pave the way for market expansion makes the effort worthwhile.”
// Team
- Barbara Borges | Lead Ops
- Larissa Kusunoki | Service Designer
- Caroline Mello | Service Designer
- Alan Maranho | UX/UI Designer
- Thomas Freitas | UX/UI Designer
- Rodrigo Ramos | UX/UI Designer
