// CASE
PUBG
The #1 battle royale worldwide.
// Solutions
- Service Design
- UI/UX Design
- Web Development & Technology
// Key Challenge
Enhance and unify the user experience across PUBG’s global site and its regional sites, ensuring consistency while respecting local needs.
// Deliverables
Discovery
A worldwide round of PUBG user research whose insights set the course—shaping the project’s next steps and the redesign of current platforms.
Redesign
With insights in hand and problems mapped, we set the platform redesigns in motion.
Web Development & Technology
Building the page prototypes end to end (front and back end).
“As part of discovery, we spoke with professional and amateur players globally and carried out observational and behavioral research, conducted entirely in English.”
– Service Design Team
// Team
- Piecarlo Melatti | Head of UX, Front, Back-end
- Fernanda Bocchi | UX/UI Designer
- Gabriel Ferreira | UX/UI Designer
- Alan Maranho | UX/UI Designer, Front, Back-end
- João Filipe | Front-end Developer
- Onélio Marchi | Front-end Developer
